Bridgestone Launches New Blizzak 6 Enliten Tyre

Bridgestone Launches New Blizzak 6 Enliten Tyre

Bridgestone has recently announced its new premium winter touring tyre.

The new EV-ready Bridgestone Blizzak 6 Enliten is said to deliver superior snow performance, best-in-class wet braking and enhanced mileage as compared to its predecessor.

With wet conditions the most common challenge encountered by European drivers during winter, the Blizzak 6 is engineered to deliver leading wet weather performance.

The new tyre also offers enhanced snow performance over its predecessor in snowy conditions, providing excellent mobility and control, and was named a top-rated tyre for snow braking and traction by independent TÜV SÜD, a well-respected independent tyre tester in Germany.

Bridgestone’s new flagship winter product also delivers a huge upgrade in mileage, with a 32 per cent longer wear life than its predecessor, the multi-award-winning Blizzak LM005. This ensures resource efficiency, and cost savings for drivers in the long run.

Enhanced by Enliten Technology, the platform is combined with a variety of innovations in tread and compound design – including optimised pattern and compound matching, enhanced evenness in the tyre’s wear profile and optimised sipes distribution. The use of Enliten Technology also ensures that 25 per cent of the tyre is made using recycled and reusable materials.

This also means that the Blizzak 6 is also EV-ready. The tyre is engineered to meet both the general performance demands of any vehicle and the specific requirements of electric vehicles, supporting Bridgestone’s commitment to making EVs more efficient and accessible.

Speaking on this announcement was Bridgestone EMEA Group President, Laurent Dartoux: “With an incredible 23 test wins since 2020, the Blizzak LM005 has set the bar high, but with the Blizzak 6 Enliten we have taken things to another level.”

“Our expert team has created a premium winter tyre that can handle whatever winter throws at it. In line with the Bridgestone E8 Commitment, this launch marks another milestone as we accelerate towards our vision for a sustainable future of mobility,” he adds.

Engineered and produced in Europe, the new Bridgestone Blizzak 6 ENLITEN will be available across Europe from May 2024. The tyre will be available in 189 long sizes from 16 to 22-inch variations, with 54 new sizes. Additional sizes will be launched in 2025.

Read more tyre news on AUTA, or check out our latest videos on Ignition Labs TV!

Sean Loo

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