Bridgestone Showcases Ultra Performance Through AI And Tyres

Bridgestone Showcases Ultra Performance Through AI And Tyres

Bridgestone Asia Pacific, India China (BSAPIC) has rolled out a new regional marketing campaign titled “Master the Art of Ultra Performance.”

This initiative is all about blending the worlds of ultra-driving performance and art creatively and engagingly.

At the core of this campaign is a rather intriguing question: can a tyre create art? To explore this, BSAPIC teamed up with a diverse crew of artists, creative technologists, precision drivers, and motorsport enthusiasts to give the traditional tyre a fresh spin.

They used AI-enhanced sensors on a high-performance sports car to capture spatial and speed data during intense driving scenarios. This data was then transformed into four stunning art pieces, both static and in motion, that beautifully illustrate the tyre’s capabilities in speed, grip, control, and precision.

Lennard Kwek, Director of Brand Marketing & Communications at BSAPIC, shared, “What is fast is indeed beautiful. Just like the visual excitement of races has captivated motorsports fans, we wanted to showcase our tyres’ mastery of thrilling performances through artistic expressions.”

This ad film will be hitting digital media channels across Thailand, Indonesia, Vietnam, Malaysia, and Singapore, with more markets to follow. To dive into the “Master The Art of Ultra Performance” campaign and check out BSAPIC’s premium tyres, you can visit their website here.

Bridgestone Group’s Commitment to Motorsports

This campaign is also a tribute to Bridgestone’s deep-rooted love for motorsports. Bridgestone Group’s tyres are a common sight in top-tier professional race series around the globe, including the SUPER GT car races, All Japan Road Race Championship motorcycle races, and the Indycar Series in North America under its Firestone brand.

They’re also involved in international competitions like the Endurance World Championship and the MFJ All Japan Motocross Championship. For amateur drivers, Bridgestone Group supports events like the Toyota Gazoo Racing GR86/BRZ Cup and the All-Japan Gymkhana Championship.

In 2024, they’ll even be the official tyre supplier for the Super Taikyu Series, a Japanese endurance race now known as “Empowered by Bridgestone.”

Beyond the thrill of racing, Bridgestone Group is also committed to sustainable motorsport initiatives. They sponsor the Bridgestone FIA ecoRally Cup and the Bridgestone World Solar Challenge, which focus on energy efficiency with zero-emissions vehicles.

These efforts highlight Bridgestone’s dedication to advancing mobility solutions while promoting environmental sustainability in motorsport.

Through its worldwide motorsport activities, Bridgestone Group aims to inspire everyone to reach their full potential and become indispensable to the future of mobility. As part of their Bridgestone E8 Commitment, the company is devoted to “Emotion: Committed to inspiring excitement and spreading joy to the world of mobility.”

Read more tyre news on AUTA, or check out our latest videos on Ignition Labs TV!

Sean Loo

Posts Carousel

Latest Posts

Most Commented