Dunlop joins Harley-Davidson’s 120th-anniversary celebrations

Dunlop joins Harley-Davidson’s 120th-anniversary celebrations

Dunlop will celebrate with the iconic motorcycle manufacturer Harley-Davidson when the brands link up at HD120 in Budapest from 22nd to 25th June.

2023 marks the 120th anniversary of Harley-Davidson, and the motorcycle firm is ramping it up with celebrations worldwide. Dubbed HD120, these events are meant to bring riders and fans together and foster the Harley ideology. Its next big HD120 event will be held at the Puskás Aréna in Budapest.

HD120 follows on from previous successful HD anniversary events in Prague and Rome, and this instalment would have Dunlop as an official partner. Dunlop will be displaying some of its latest products at the event, including its flagship range of Harley-Davidson co-branded tyres, developed in collaboration with the manufacturer to extract the desired riding feel and characteristics that make Harley-Davidsons so iconic. 

Part of the exhibition includes the Dunlop APE Hanger Challenge, where visitors can test their strength against fellow riders and enthusiasts. A set of Dunlop tyres are available to win on each day of the festival. 

Next to the Harley-Davidson service area, Dunlop will also offer full tyre service options in cooperation with Harley-Davidson’s official service. Riders can also receive a complementary tyre health check or leave with a brand-new set of Dunlop tyres.

Two powerful icons. One powerful partnership. 

2023 also marks 40 years of Dunlop and Harley-Davidson’s relationship. In 1983, Dunlop first partnered to fit Sportster and FL models. 

Dunlop’s motorcycle heritage dates back to the late 1800s and, while bikes may have become more powerful, the Dunlop philosophy remains the same – to stay ahead of the competition by pursuing innovation.

During its 40-year partnership, Dunlop has gripped some of Harley-Davidson’s most successful bikes, such as the Fat Boy, Softail and Sportster ranges. Today, Dunlop produces a number of bespoke tyres for various models in Harley-Davidson’s diverse range.

“We are delighted to have the opportunity to join Harley-Davidson on such a momentous occasion. With a relationship that stretches over 40 years, not only are we celebrating the heritage of both brands, but we’re also looking ahead to further strengthening our partnership.” said Luca Davide Andreoni, Marketing Manager, Dunlop Motorcycle Europe.

“We cannot wait to be among our customers and the wider biker community in June to celebrate. Dunlop’s display will feature exciting activities, prize giveaways and inspire riders.”

Sean Loo

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