This year marks the fifth time that Falken has been nominated for this prestigious award, and it’s the third time they’ve brought home the trophy, following earlier wins with “Whatever Comes Our Way” in 2021 and “A Monument To The Art Of Racing” in 2023.

With over 3.6 million views and counting, “Why We Race” is a powerful ode to the Nürburgring 24-hour race, capturing the spirit of endurance racing in its purest form. Created in collaboration with the talented crew at Motionctrl and helmed by director Tobias Kahler, the film dives deep into the relentless pursuit of perfection that defines motorsport.

Through scenes shrouded in the heavy fog that blanketed this year’s race, the film artfully showcases the grit, determination, and passion of those who live for the track, pushing the limits hour after hour, lap after lap.

Dennis Wilstermann, Assistant Manager of Marketing at Falken Tyre Europe GmbH, expressed the team’s joy at the win: “Winning ‘Best Event Film’ at the International Motor Film Awards is a special honour for us. Being recognised alongside such strong competition shows that our passion, dedication, and commitment to excellence stand tall in the high-profile, demanding world of motorsport. Huge congratulations to Tobias Kahler and his incredible team for their hard work and vision.”

The International Motor Film Awards celebrate the best in automotive and motorsport filmmaking, showcasing outstanding achievements in direction and production. The event is supported by a panel of industry experts from both the automotive world and the film and television sectors, making it a true celebration of creativity and technical excellence.

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