On top of that, Linglong Tyre has also appointed Geoff Doster as president.
Linglong tyre recently announced the launch of its wholly-owned subsidiary, Linglong North America (N.A.) Sales. It will be based in Palm Beach Gardens, Florida, and Geoff Doster has been appointed as President of the new company effective August 7, 2023.
To firmly commit to serving North American customers, build stronger channels of sale, and expand the reach of its proven tyre products, Linglong Tyre has decided to establish a new company, Linglong N.A. Sales, to expand its existing footprint in this competitive tyre market. This decision comes after months of market investigation and strategic planning.
The new subsidiary will harness the expertise and talent of a cohort of accomplished industry professionals, dedicated to propelling Linglong to new heights in the foreseeable future.
Guiding this pivotal strategic expansion in a crucial market is Geoff Doster, a prominent industry leader chosen by Linglong. Geoff brings a wealth of experience from his previous tenure, the TBC Corporation, where he most recently held the roles of Executive Vice President, TBC as well as President & Chief Operating Officer of TBC Brands. He oversaw all TBC Brands and TBC International sales initiatives, including customer service, commercial tyre sales, equipment and non-tyre sales and operations.
Geoff’s tenure at TBC spanned nearly two decades, and prior to that, he spent six years at Michelin focusing primarily on sales planning, operations and training initiatives.
Geoff added, “I’m deeply honoured to have been identified as the leader to spearhead the North American growth initiatives for Linglong tyre and am eager to begin supporting our customers, dedicated teammates, valued partners and the industry as a whole,”
“The prospect of shaping the future of a brand that values quality, customers and teammates while striving to be a first-class enterprise is both exciting and rewarding.”
As President of Linglong N.A. Sales, Doster will lead initiatives geared towards enhancing brand awareness, cultivating marketing programs that create value for tyre dealers and assessing the value of all product segments that Linglong Tyre offers.
“Geoff is a respected leader in our industry and I’m confident that his extensive experience, leadership style, and entrepreneurial spirit will continue to propel us forward as we navigate our journey of strategic growth while never straying from our foundation, core values and steadfast commitment to our customers and the communities we serve,” said Linglong tyre’s Chairman and CEO Wang Feng.
This strategic move highlights Linglong Tyre’s unwavering commitment to delivering unparalleled tyre products to the North American market and beyond.